The Canadian Digital Intent Index: 2026 Baseline

Why publish an intent baseline

Search data is often presented as a scoreboard. For an operating company, it is more useful as a map of unresolved demand. A query for a care home, industrial supplier, private clinic, gold valuation or watch buyer does not merely indicate attention; it often signals that somebody is trying to make a consequential decision in a fragmented market.

The Canadian Digital Intent Index is our public framework for reading those signals across the Boost Commerce portfolio. This first edition establishes the measurement boundary. Future editions can add trend lines only where the underlying definitions stay consistent enough to make comparison honest.

Baseline principle: measure progress toward a useful outcome, not the largest available number.

The 2026 portfolio baseline

Across 10 focused platforms, Boost Commerce reports more than 2 million monthly Google Search impressions, more than 250,000 monthly users, more than 5,000 qualified inquiries generated monthly and more than $3 million in cumulative partner revenue facilitated through its sites. Search impressions, users and inquiries refer to July 2026; the revenue figure is cumulative through August 20, 2026.

These are rounded, management-reported group figures. They are not audited financial statements, do not establish brand-level attribution and should not be combined into a single conversion rate. Search visibility, audience, leads and revenue answer different operating questions.

• 2M+ monthly Google Search impressions: search-result appearances across portfolio properties.
• 250K+ monthly users: a group-wide audience measure and not a deduplicated count of individual Canadians.
• 5K+ qualified inquiries monthly: recorded inquiries or structured actions defined by each platform.
• $3M+ cumulative partner revenue facilitated: a management estimate of downstream value associated with portfolio sites, not Boost Commerce revenue.

Three kinds of intent

The portfolio currently clusters around three operating lanes. Access platforms help people find providers or understand a difficult process. Commerce platforms reduce uncertainty around sourcing, valuation or selling. Applied-intelligence platforms organize data and workflows into better decisions.

The lanes share infrastructure but require different evidence. A healthcare directory should optimize for accurate provider-directed actions. An industrial marketplace should care about qualified requests and supplier response quality. A valuation platform should make assumptions, price context and the handoff to a human counterparty visible.

• Access intent: find, compare, understand and contact.
• Commerce intent: value, source, quote, buy or sell.
• Intelligence intent: investigate, calculate, plan and decide.

What the baseline does not prove

Aggregate evidence can show operating scale, but it cannot prove satisfaction, market share, service quality or the outcome of any individual introduction. It also cannot replace source-level reconciliation inside each property. A credible index has to preserve those distinctions.

We therefore treat impressions as discoverability, users as audience, leads as recorded intent and partner revenue as a downstream commercial estimate. Each answers a different question. Where event definitions change, we will disclose the break rather than manufacture a smooth trend.

What we will watch next

The next useful layer is not another vanity total. It is a consistent view of qualified-action rate, source freshness, provider or supplier response, repeat use and the time required to reach a next step. Those measures are harder, but they show whether a platform is actually reducing friction.

This baseline gives partners, sellers and readers a fixed starting point. It also creates a public constraint for the operator: future claims must remain comparable, dated and bounded by what the systems can support.